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The history of Armani

If you had been a high-powered banks or businessman during the 1980s, you might well have worn an Armani suit. An essential feature in the wardrobes of the power dressers of that decade, the Armani suit came to symbolize these ambitious young professionals. Its design blended casual and formal looks, as well as Eastern and Western cultural influences. In the 1980s, the Armani suit became a powerful fashion statement among those on the make and those who had it made. Its designer embodies raw talent
Giorgio Armani was born near Milan, Italy in 1934. After two years of medical school and a brief period as a photographer, he entered the fashion world as a purchaser for a department store. But he would soon display a natural creative gift. Having had no formal training, he brought out his first collection of men’s clothing in 1964 while employed by top Italian design house, Nino Cerrutti. He later established his own firm and the Armani brand fist appeared in 1975.
Until Armani arrived on the scene, fashion choices were limited to either rigid, formal suits, or the relaxed, overly casual hippie styles of the 1960s. Armani’s loose, stylish jackets were seen as a welcome change. When the brand took off among women, Armani began designing for them, too. Many of his garments featured the color that now bears his name – the combination of beige and grey that came to be known as “Armani greige.”
The attractive suits appealed to the wealthy young urban professionals – “yuppies” – of the 1980s. And when his designs – worn by Richard Gere in American Gigolo began to appear in Hollywood movies. Armani’s reputation got a further shot in the arm. A genuine artist, whose work has been the subject of special exhibition at the New York and Bilbao Guggenheim Museums. Armani is now considered one of the giants of twentieth-century style.
Categories: Fashion

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